From your store to a test result, step by step.

1. We go through your store the way your customers do

We look at what a customer sees and pays, start to finish:

• your product pages, sizes and options
• subscription plans, terms and what each delivery really costs
• bundles and the products customers buy together
• the cart, shipping and the free-shipping bar
• the pages your ads send people to
• your reviews, for what customers say they buy it for

Then we come back with the first tests, written out on your own prices: what changes, what stays the same, why we think it's worth testing and what could go wrong.

2. We agree the test and what counts as a win

Before anything is built, we agree three things with you: the change, the measure and the target.

The main measure is profit per visitor: what the page earns after product cost and shipping, divided by the people who saw it. A test that gets more orders by giving margin away doesn't count as a win. Alongside it we watch conversion rate, subscription share and refunds, so nothing improves at the cost of something else.

We also agree how long the test runs, so nobody calls it early.

3. We build it and run it

The test version is built on a copy of your theme. You see it and approve it before it goes live. Then visitors are split between your current page and the test, so both are judged on the same traffic at the same time.

From you we need one person who can approve, and collaborator access to your Shopify store, which you can remove at any time.

4. We read the result

When the agreed time is up, you get the result in plain words: what happened, the numbers on both sides, and what we'd test next.

If the test hit the target, you keep the winning version. If it didn't, the page goes back to exactly how it was and we move on to the next test.

5. After the first win

If you want to keep going, we talk about a monthly plan: one test running at a time, in the order that's likely to pay the most, with small fixes handled along the way.