/* Convrtly site. Editorial, document-like; matches the /for/ store pages (serif text, one red accent). */
:root {
  --paper: #fbf9f5; --white: #ffffff; --ink: #1a1712; --muted: #615b52; --line: #e2ddd3; --soft: #f2eee6;
  --accent: #b3261e; --accent-dark: #8e1c16; --dark: #1d1a16; --on-dark: #f3efe7; --on-dark-muted: #b9b2a6;
  --serif: "Newsreader", Georgia, "Times New Roman", serif;
  --sans: "Public Sans", Arial, Helvetica, sans-serif;
}
* { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body { margin: 0; background: var(--paper); color: var(--ink); font: 18px/1.6 var(--serif); font-variant-numeric: lining-nums; }
img { max-width: 100%; height: auto; display: block; }
a { color: var(--accent); text-underline-offset: 3px; }
a:hover { color: var(--accent-dark); }
p { margin: 0 0 16px; }
h1, h2, h3 { font-family: var(--serif); font-weight: 500; letter-spacing: -0.015em; margin: 0; }
h1 { font-size: clamp(38px, 6.2vw, 66px); line-height: 1.04; letter-spacing: -0.025em; }
h2 { font-size: clamp(29px, 3.8vw, 44px); line-height: 1.1; margin-bottom: 18px; }
h3 { font-size: 23px; line-height: 1.25; margin-bottom: 8px; }
.wrap { max-width: 1120px; margin: 0 auto; padding: 0 16px; }
@media (min-width: 720px) { .wrap { padding: 0 32px; } }
.skip { position: absolute; left: -999px; }
.skip:focus { left: 16px; top: 12px; background: var(--white); padding: 8px 12px; z-index: 10; }

/* labels and small sans text */
.eyebrow { font: 600 13px/1.3 var(--sans); letter-spacing: .09em; text-transform: uppercase; color: var(--accent); margin: 0 0 14px; }
.muted { color: var(--muted); }
.small { font: 14.5px/1.5 var(--sans); color: var(--muted); }
.lede { font-size: 21px; line-height: 1.5; color: #3d3831; max-width: 34em; }

/* buttons */
.btn { display: inline-block; font: 600 16px/1 var(--sans); padding: 16px 22px; border-radius: 4px; background: var(--accent); color: #fff; text-decoration: none; border: 1px solid var(--accent); }
.btn:hover { background: var(--accent-dark); border-color: var(--accent-dark); color: #fff; }
.btn.ghost { background: transparent; color: var(--ink); border-color: #b9b2a6; }
.btn.ghost:hover { border-color: var(--ink); color: var(--ink); }
.btns { display: flex; flex-wrap: wrap; gap: 12px; margin: 30px 0 18px; }
.textlink { font: 600 16px/1.4 var(--sans); text-decoration: none; }
.textlink:hover { text-decoration: underline; }

/* header */
.top { position: sticky; top: 0; z-index: 5; background: rgba(251, 249, 245, .96); border-bottom: 1px solid var(--line); }
.top .wrap { display: flex; align-items: center; justify-content: space-between; height: 64px; gap: 16px; }
.mark { font: 600 25px/1 var(--serif); letter-spacing: -0.02em; color: var(--ink); text-decoration: none; }
.mark span { color: var(--accent); }
.nav { display: none; align-items: center; gap: 28px; font: 500 15.5px/1 var(--sans); }
.nav a { color: var(--ink); text-decoration: none; }
.nav a:hover, .nav a[aria-current] { color: var(--accent); }
.nav .btn { padding: 12px 16px; font-size: 15px; color: #fff; }
.mnav { display: flex; align-items: center; gap: 10px; }
.mnav .btn { padding: 11px 13px; font-size: 14.5px; }
.menu { position: relative; }
.menu summary { list-style: none; cursor: pointer; font: 600 14.5px/1 var(--sans); padding: 11px 12px; border: 1px solid #b9b2a6; border-radius: 4px; }
.menu summary::-webkit-details-marker { display: none; }
.menu[open] summary { border-color: var(--ink); }
.menu nav { position: absolute; right: 0; top: 48px; background: var(--white); border: 1px solid var(--line); box-shadow: 0 10px 30px rgba(0,0,0,.08); min-width: 200px; padding: 6px 0; }
.menu nav a { display: block; padding: 12px 18px; font: 500 16px/1.2 var(--sans); color: var(--ink); text-decoration: none; }
@media (min-width: 860px) { .nav { display: flex; } .mnav { display: none; } }

/* sections */
.sec { padding: 64px 0; border-top: 1px solid var(--line); }
@media (min-width: 900px) { .sec { padding: 92px 0; } }
.split { display: grid; gap: 18px; }
@media (min-width: 900px) { .split { grid-template-columns: 5fr 7fr; gap: 64px; } }
.prose { max-width: 40em; }
.prose p { font-size: 19px; }
.prose p.small, .prose .small { font: 14.5px/1.5 var(--sans); }

/* hero */
.hero { padding: 52px 0 64px; }
@media (min-width: 960px) { .hero { padding: 84px 0 96px; } .hero .wrap { display: grid; grid-template-columns: 7fr 5fr; gap: 64px; align-items: center; } }
.hero h1 { margin-bottom: 22px; }
.free { font: 500 15.5px/1.45 var(--sans); color: var(--ink); display: flex; gap: 10px; align-items: baseline; }
.free::before { content: ""; width: 8px; height: 8px; flex: 0 0 8px; background: var(--accent); border-radius: 50%; transform: translateY(-1px); }

/* hero illustration: today vs test buy box (made-up prices) */
.demo { margin: 44px 0 0; }
@media (min-width: 960px) { .demo { margin-top: 0; } }
.demo-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.bb { background: var(--white); border: 1px solid var(--line); padding: 14px 12px 12px; border-radius: 4px; }
.bb-lab { font: 600 11.5px/1.2 var(--sans); letter-spacing: .08em; text-transform: uppercase; color: var(--muted); margin-bottom: 4px; }
.bb-name { font: 600 15px/1.25 var(--sans); margin-bottom: 10px; }
.opt { border: 1px solid #d3cdc1; border-radius: 6px; padding: 9px 9px 8px; margin-bottom: 8px; font: 600 13.5px/1.3 var(--sans); display: flex; flex-wrap: wrap; justify-content: space-between; gap: 0 6px; }
.opt.sel { border: 2px solid var(--ink); padding: 8px 8px 7px; background: #fbf5ea; }
.opt .p { font-weight: 600; }
.opt small { display: block; flex-basis: 100%; font: 400 12.5px/1.35 var(--sans); color: var(--muted); margin-top: 3px; }
.opt.hl { outline: 3px solid var(--accent); outline-offset: 3px; }
.atc { margin-top: 10px; background: var(--ink); color: #fff; text-align: center; font: 600 12.5px/1 var(--sans); padding: 10px 6px; border-radius: 4px; }
.demo-cap { font: 13.5px/1.45 var(--sans); color: var(--muted); margin-top: 12px; }
@media (min-width: 420px) { .bb { padding: 16px 14px 14px; } .opt { font-size: 14px; } }

/* levers */
.levers { list-style: none; margin: 36px 0 0; padding: 0; display: grid; gap: 0 56px; }
@media (min-width: 820px) { .levers { grid-template-columns: 1fr 1fr; } }
.levers li { border-top: 1px solid var(--line); padding: 24px 0 22px; }
.num { font: 600 13px/1 var(--sans); color: var(--accent); letter-spacing: .06em; margin-bottom: 10px; display: block; }
.levers p { margin-bottom: 10px; }
.eg { font: 15px/1.5 var(--sans); color: var(--muted); border-left: 2px solid var(--line); padding-left: 12px; margin: 0; }
.eg b { color: var(--ink); font-weight: 600; }

/* small things */
.ticks { list-style: none; padding: 0; margin: 8px 0 0; }
.ticks li { position: relative; padding: 12px 0 12px 30px; border-top: 1px solid var(--line); font-size: 18.5px; }
.ticks li::before { content: ""; position: absolute; left: 4px; top: 22px; width: 10px; height: 10px; border: 2px solid var(--accent); border-radius: 50%; }

/* steps */
.steps { list-style: none; padding: 0; margin: 36px 0 26px; display: grid; gap: 28px; counter-reset: s; }
@media (min-width: 640px) { .steps { grid-template-columns: 1fr 1fr; gap: 36px 40px; } }
@media (min-width: 1000px) { .steps { grid-template-columns: repeat(4, 1fr); } }
.steps li { counter-increment: s; border-top: 2px solid var(--ink); padding-top: 18px; }
.steps li::before { content: "0" counter(s); display: block; font: 500 40px/1 var(--serif); color: var(--accent); margin-bottom: 14px; }
.steps h3 { font-size: 21px; }
.steps p { font-size: 17px; color: #3d3831; margin: 0; }

/* offer block */
.offer { background: var(--dark); color: var(--on-dark); border-radius: 6px; padding: 44px 22px; }
@media (min-width: 720px) { .offer { padding: 64px 56px; } }
.offer h2 { color: var(--on-dark); max-width: 15em; }
.offer p { font-size: 19.5px; max-width: 36em; color: var(--on-dark); }
.offer .eyebrow { color: #e8867f; }
.offer .small { color: var(--on-dark-muted); }
.offer .small a { color: var(--on-dark); }

/* example teaser */
.ex { display: grid; gap: 32px; align-items: start; }
@media (min-width: 900px) { .ex { grid-template-columns: 6fr 5fr; gap: 64px; } }
.shot { border: 1px solid var(--line); background: var(--white); }
.shot-cap { font: 13.5px/1.45 var(--sans); color: var(--muted); margin-top: 10px; }

/* FAQ */
.faq { border-top: 1px solid var(--line); margin-top: 26px; }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary { cursor: pointer; list-style: none; padding: 20px 40px 20px 0; font: 500 21px/1.35 var(--serif); position: relative; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; position: absolute; right: 4px; top: 16px; font: 400 28px/1 var(--sans); color: var(--accent); }
.faq details[open] summary::after { content: "\2212"; }
.faq details p { padding-right: 24px; max-width: 42em; color: #3d3831; }

/* closing CTA */
.close { text-align: left; }
.close h2 { max-width: 16em; }

/* inner pages */
.phead { padding: 56px 0 8px; }
@media (min-width: 900px) { .phead { padding: 84px 0 16px; } }
.phead h1 { font-size: clamp(36px, 5.2vw, 58px); margin-bottom: 18px; max-width: 15em; }
.body { padding: 24px 0 72px; }
.body h2 { font-size: clamp(26px, 3.2vw, 34px); margin-top: 48px; }
.body h2:first-child { margin-top: 0; }
.body ul { padding-left: 1.2em; margin: 0 0 18px; } .body li { margin-bottom: 8px; }
.cols { display: grid; gap: 36px; }
@media (min-width: 960px) { .cols { grid-template-columns: 7fr 5fr; gap: 64px; } .stick { position: sticky; top: 96px; } }
.tw { overflow-x: auto; -webkit-overflow-scrolling: touch; margin: 8px 0 14px; }
table { border-collapse: collapse; width: 100%; font: 15px/1.45 var(--sans); background: var(--white); }
th, td { border: 1px solid var(--line); padding: 9px 10px; text-align: left; vertical-align: top; }
th { background: var(--soft); font-weight: 600; }
td.n, th.n { text-align: right; white-space: nowrap; }
.variant { background: var(--white); border: 1px solid var(--line); border-left: 3px solid var(--accent); padding: 16px 18px 4px; margin: 6px 0 18px; }
.vlab { font: 600 12.5px/1.3 var(--sans); letter-spacing: .07em; text-transform: uppercase; color: var(--muted); margin-bottom: 10px; }
.variant p { font: 16px/1.5 var(--sans); }
.aside { background: var(--soft); padding: 22px 22px 8px; border-radius: 4px; }
.aside h3 { font-size: 20px; }
.aside p { font-size: 17px; }

/* contact form */
.form { display: grid; gap: 18px; max-width: 560px; margin-top: 8px; }
.form label { font: 600 14.5px/1.3 var(--sans); display: block; margin-bottom: 7px; }
.form label span { font-weight: 400; color: var(--muted); }
.form input, .form textarea { width: 100%; font: 17px/1.4 var(--sans); padding: 13px 14px; border: 1px solid #c9c2b5; border-radius: 4px; background: var(--white); color: var(--ink); }
.form input:focus, .form textarea:focus { outline: 2px solid var(--accent); outline-offset: 1px; border-color: transparent; }
.form textarea { min-height: 120px; resize: vertical; }
.form .btn { justify-self: start; cursor: pointer; }
.hp { position: absolute; left: -9999px; }

/* footer */
.foot { border-top: 1px solid var(--line); padding: 44px 0 52px; font: 15px/1.6 var(--sans); color: var(--muted); }
.foot .wrap { display: grid; gap: 22px; }
@media (min-width: 820px) { .foot .wrap { grid-template-columns: 1.4fr 1fr 1fr; } }
.foot .mark { font-size: 22px; }
.foot a { color: var(--ink); text-decoration: none; }
.foot a:hover { color: var(--accent); }
.foot ul { list-style: none; padding: 0; margin: 0; } .foot li { margin-bottom: 6px; }
.foot p { margin: 8px 0 0; }

@media (max-width: 480px) {
  body { font-size: 17.5px; }
  .lede { font-size: 19px; }
  .prose p, .offer p { font-size: 18px; }
  table { font-size: 13.5px; } th, td { padding: 7px 6px; }
  .faq summary { font-size: 19.5px; }
}